When I was a kid, British publishers had a standard method for
pushing new titles. You made the first issue really cheap. Or
you threw in issue #2 for free. Something like that. The idea
being that the promotion is a loss leader. Get the audience in
the door, and then hopefully they'll come back and pay the
full price.
THE CRUSADES is one of Vertigo's new ongoing series, and they've
adopted a rather bizarre version of that approach. Their first
issue is the Urban Decree one-shot, which has been published
in the vastly expensive Prestige Format. But DC have knocked
a dollar off the price. Meaning that it's now just in the
expensive Prestige Format. Six dollars fifty Canadian sounds
like an awful lot for a cheap introductory issue.
It's only 48 pages; why not just publish the thing in the normal
pamphlet format and slash the price back a bit? Isn't the aim
of the exercise to make it as cheap as possible? I mean, if
the book's a success then Vertigo will bang out a trade
paperback anyway, so it's not like it matters how durable the
first issue is.
Anyhow, leaving aside Vertigo's bizarre marketing ideas, what
about the content? This book has been pretty much savaged from
the reactions I've seen so far, which surprises me. It's not the
new Sandman or anything, but it's not that bad.
The story concept here is that a medieval knight has mysteriously
turned up in modern San Francisco and is going around killing
criminals. The Punisher with a sword, if you like. Nobody is
entirely clear what he's doing here, whether he's just an urban
legend, and whether he's just a lunatic. Of course, since the
night is a silent type who just repeats the same French maxim
whenever he does speak, he's not really the main character here
at all. He's just a catalyst for the other characters to react
to.
So presumably Seagle thinks there's some kind of mileage in
juxtaposing the Crusades with modern San Francisco. He may well
be right in that. There's been a dramatic change in the way
society views the Crusades. When I was at school, the Crusades
still tended to be portrayed as a heroic adventure whenever they
turned up in popular culture. There would be mutterings about
chivalry. These days, of course, the Crusades are recognised
as a rather brutal and pointless series of religious wars
driven by the sort of intolerance for insufficiently white
people that we can't really endorse in this day and age.
Everything that's wrong with religion, in other words.
Seagle presumably has thoughts along similar lines, since he
opens with two characters giving us different accounts of the
knight's actions, one showing him as a hero and the other
showing him as a brutal killer. The implication seems to be
that Seagle is going for a truth lying somewhere in between.
On the other hand, the cast that Seagle has set up to react to
the knight don't seem an entirely promising bunch. We've got
a fairly standard "shock-jock" radio presenter who's obviously
intended to be annoying and, indeed, is very annoying. There's
a sometime girlfriend who works as a fact-checker and seems to
have repeated hallucinations about, er, facts. The relevance
of which is not entirely apparent from this issue.
Then there's the gang war backdrop. Aside from the fact that
it seems implausible that anyone would be cheerily naming the
gang leaders on city-wide radio and going home with their
kneecaps intact, Seagle seems to be setting this up as some
kind of metaphor for the crusading armies. If so, he's being
a bit obvious about it. By all means make one of the gang
leaders a religious character who is equally driven by a desire
for money, but it's hammering the point to name him "the Pope."
Kelley Jones' artwork has come in for a lot of criticism here.
I don't really mind it, but I can see the point that beneath
his rather good use of shadow, he's not a particularly good
storyteller and he draws the characters rather inconsistently.
And there's more than a few panels where he goes wildly over
the top in drawing characters ranting, which he can't really
pull off. It's not great artwork, but I can live with it.
Promoting the issue as a one-shot is really a mistake, since it's
not a self-contained story; it's set-up for the ongoing series.
I'm interested in where Seagle's heading with this, but it's
only fair to note that, judging from the reactions I've seen
across the Internet so far, I'm in the minority.