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Meanwhile, over in the fringes of the
Marvel Universe, we have Jubilee. Sales figures
haven't come out yet, but rumour is that the direct sales
numbers for issue #1 were less than impressive. Hardly
surprising, because it's a Marvel Age book, and that imprint
seems to be stillborn in the direct market.
But of course, Marvel Age isn't aimed at
the direct market. It's there to try and open up a new
market in the bookstores. In his latest interview with
Newsarama, Quesada expressed surprise that so little attention
was paid to Marvel Age, claiming that "Marvel Age is really
the most important news of the year. It's more important
than the Ultimate Universe, Avengers Disassembled, Identity
Crisis, and Spider-Man Sins Past put together." And
he may well be right, depending on how well the Marvel Age
books are actually doing in the bookstore.
Of course, the only available sales figures
for the line are the direct market numbers, which make it look
like a corpse; it would be interesting to know how much
headway (if any) the Marvel Age imprint has made in the
bookstores. Because if it does open up new
audiences for American comics, then that's a major development
for the industry. And it really would be more important
than the other books Quesada mentioned, all of which are just
exercises in selling different comics to the same old audience
- rearranging the deckchairs on the Titanic.
I make the above points for two reasons.
Firstly, they're an interesting diversion, and relevant to
what this book is trying to achieve. Secondly, there's
not much to say about the book itself. We established
last issue where this is going - Jubilee goes to school, bog
standard high school plots ensue. Thus far, this really
does seem to be an exercise in taking archetypal characters
and putting them through archetypal plots. It certainly
isn't bad - on the contrary, it's very competently done - but
reading it, I'm overwhelmed by a sense of "Seen it before."
To be fair, there's an odd simmering
subplot with Jubilee's aunt, who's clearly up to something
completely incongruous. She appears to spend most of the
issue off to the side somewhere, involved in spy stories from
a different genre entirely. Obviously Jubilee's going to
get drawn into that thread at some point, and that's where the
book could get interesting, since it'll be doing some unlikely
genre-blending. Kirkman is doing a slow burn with that
subplot, and that decision may be vindicated in the long run -
after all, the target audience for these comics will be
reading it in digest format.
For the moment, though, we've got a
less-than-inspiring high school plot while we wait patiently
for Aunt Hope's subplot to step forward. Alright, but no
more.
Rating: B-
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