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It's funny how easily a comic can slip off
the radar if it hardly ever comes out. Of course, slow
schedules rarely have much of an effect on sales. But
they certainly do a lot to kill anticipation.
Astonishing X-Men isn't a late
book, just a very slow one. It took a lengthy hiatus
between issues #12 and #13, and then resumed shipping on a
bimonthly schedule. Joss Whedon has an over-reaching
storyline set for 24 issues. He began back in May
2004. We're still only two thirds of the way through.
I don't get annoyed by the slow schedule of this book -
after all, they've been quite upfront about it. I just
keep forgetting that it exists. Every time an issue
comes out, I see on the shelves and go "Oh, is that story
still going?"
I wouldn't normally review this issue,
since it's part four of six. But all of this week's
X-books are in mid storyline, so I figured it would be worth
checking in on the X-books' theoretical flagship title.
To my amazement, it turns out that I haven't reviewed an
issue of Astonishing in almost a year. I hadn't
noticed.
Here's the thing. It's very
fashionable these days to justify any sort of slowness on
the grounds that it'll look great in the trade paperback
which, after all, is the format of the future. Now,
that's a valid consideration so far as it goes. But
the reality is that we are not in the glorious,
trade-paperback-oriented future. For mainstream
superhero books, a huge chunk of the audience is still
buying the book in serial format. In fact, in the USA
alone, around 120,000 people are reading this book in serial
format. Unless this book turns out to be an incredible
perennial success, that's probably going to be the majority,
or at least a very big proportion of the readership.
Now, if the serial format is one of your
major formats, it's not good enough to think of pacing
purely in terms of page count. You have to think of it
in terms of publication schedule as well. That doesn't
mean a book has to be monthly; but it does mean that you
have to deliver issues which are reasonably satisfying
chunks of story in their own right. You can't really
get away with stretching a fight scene over three issues.
The X-Men have now been fighting the Hellfire Club, in
what's essentially the same scene, for four months.
That is not good pacing.
A couple of years ago, when Whedon would
have been laying out his storyline, this sort of thing
happened all the time, because stories were forever being
stretched out to six issues to make for a chunkier trade
paperback. Quietly, and without making a big deal
about it, publishers seem to have acknowledged that this was
a bad idea. Two and three-part storylines have become
common again. There seems to be a renewed
acknowledgement that a series has to be written for both
formats - after all, who says that you can only have one
story per trade paperback volume?
Astonishing, unfortunately,
suffers from a bimonthly schedule attached to a storyline
with a serious case of six-issue bloat. Interestingly,
the solicitations have the book resuming a monthly schedule
from this point, which has got to help. But for the
moment, it's a real stumbling block for the book. If
you sit down and read first four parts of the storyline as a
whole, it's really quite good. It bounds along
happily, it has cute character moments, it has strong
comedy, it has gorgeous art. It will make a very nice
trade paperback.
And yet it's so damn slow. This has
the look of a story that would have made a good four-parter
on a monthly schedule - around three months from start to
finish. Instead, it's going to take the better part of
a year. That's a pacing issue, and it damages the
story, and it's a real problem, however much certain people
pretend otherwise.
This title sells around 120K in serial
form. It will not do to pretend that the serial
reading experience does not count. That is just
self-serving nonsense from creators trying to justify their
schedules, and industry commentators determined to pretend
that the glorious future has already arrived, reality be
damned. Horribly slow books are the worse for it, and
the finished product needs to be downright jaw-dropping to
make it worthwhile.
Astonishing is, at its best, a
very good straightforward superhero title. It's
certainly gorgeous to look at. If it was on a monthly
schedule, or if I was reviewing the trade paperback, I'd be
a lot more enthusiastic about it. But I'm not.
I'm reviewing a serial which comes out every two months.
And it's not a great serial, because a mildly interesting
story is being stretched out over far, far too long a period
of time. With considerable reluctance, I'm going to
leave it as an A- book, but let's not pretend there isn't a
problem with this sort of thing.
Rating: A-
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